The Three Pillars of A Successful Brand

What makes a successful business?

What makes a seven-figure launch or a press-worthy rebrand?

 

We believe there are three key foundational elements that make up the ingredients for a healthy recipe for success: Brand Discovery, Brand Identity and Website Design. 

Brand Discovery

Your business is a bit like yourself; in order to truly thrive, it must have a purpose, a drive, a reason for being. Through our Brand Discovery sessions - whether you need a full-day workshop or a punchy 2-hour session - we dive deep into the essence of your brand to get to this true purpose. We go on a journey with you as we delve into what makes your brand unique and why people should buy what you're selling. Through this process, we also help you uncover the values behind your brand and how you want your business to be perceived by the outside world. 

Once we have established all of the above, we then use this meaningful work to underpin everything else we do. Brands that have a strong purpose tend to be more memorable, have stronger engagement, and greater customer loyalty. They also tend to outlast the competition. 

Brand Discovery is essential for all new businesses and is also super helpful for those looking to launch into new markets, or for those in need of a rebrand. Ready to find out more? Contact us or book a free 30-minute call here

Brand Identity

So much more than just a logo, your Brand Identity is everything that communicates why your business exists. This can include your logo and logomarks, typefaces, iconography, taglines and supporting language, image treatment, tone of voice, colour palettes and even brand collateral. A strong Brand Identity is not only memorable but communicates exactly who and what your brand is to your audience - it's how you communicate your messaging, your values and why you exist. Being visually attractive to the right people is essential to business success. 

If your business isn't performing as well as it should be, it could be because you aren't sending out the right messaging to your desired audience - this is just one example of where a new brand identity can work wonders. 

As with all of our clients, we design custom packages to suit each and every business' needs. Want to know more about Brand Identity? Contact us or book a free 30-minute call here

Website Design

You can think of your website as the physical (or digital) manifestation of your business. In this ultra-connected world, your website is your shop-front, your home where you welcome in your guests. It's the space where all of the other things come together, where your desired audience can find out more and engage directly with your business. Without a carefully designed and optimally functional website, your chances of business success are greatly diminished. We don't just make a website look stunning but we carefully plan out each and every page to ensure that it performs. We dive into UX (User Experience) and UI (User Interface) and we work with highly-skilled developers to build things properly so that they last and have flexibility. We even have a network of marketing, advertising, and SEO pro's who can ensure your copy is optimized for traffic and your ads are driving in new leads and sales. We don't rush things through - we future proof your business to move with the times. Quality always wins. 

Whether you need a simple promotional landing page, a 15-page template website, a Shopify store built for conversions, or a full 50+ page custom site for taking your company global, we are here to find the bespoke solution to help you and your business take flight and make an impact. 

Would you like to find out more about our web design services? 

Contact us or book a free 30-minute call here

Get in touch

hello@expandagency.co

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Book a free 30-minute Discovery Call